Georgian Wine Festival Held in Seoul
With financial support from the National Wine Agency and organized by the Agency’s contracted Korean marketing company, Wine21.com, a large-scale presentation of Georgian wine was held in Seoul, the capital of the Republic of Korea.
The event featured a professional masterclass, a tasting and a Georgian wine festival attended by approximately 400 invited guests, including wine industry experts, sommeliers, buyers, media representatives and influencers. Wines from 10 Georgian wine producers were presented at the tasting.
The event was attended by Mikheil Tigishvili, Georgia’s Envoy Extraordinary and Plenipotentiary to the Republic of Korea, who addressed the guests. Mariam Metreveli, Marketing Coordinator at the National Wine Agency, delivered a presentation on the history of Georgian wine and the modern wine industry.
Alongside China and Japan, the Republic of Korea is one of Georgian wine’s strategic export markets in Asia. With the support of the National Wine Agency, various marketing activities are held in the country to promote Georgian wine and increase its export potential. This was the fifth Georgian wine event of this format held in Seoul.
Wine21.com, the National Wine Agency’s contracted marketing company, is one of the largest online wine platforms in the Republic of Korea. Created by industry experts, the portal provides consumers with information about wines available on the Korean market and also carries out public relations and marketing activities.
To raise awareness of Georgian wine and diversify export markets, the National Wine Agency actively supports activities promoting Georgian wine in international markets. With the Agency’s support, Georgian wine producers participate in international exhibitions such as the Seoul International Wine and Spirits Expo and the Daejeon International Wine Festival.