Georgian Wine - National Wine Agency

To support the growth of Georgian wine exports to the Polish market, a tour for Polish wine professionals was held in Georgia with financial support from the National Wine Agency and organised by its contractor marketing company, People PR.
The eight-member group included representatives of the commercial sector, the media and People PR team. The guests visited the Kartli and Kakheti regions, where they toured wineries, learned about Georgian winemaking techniques and tasted Georgian wines produced using both classical and traditional methods.
As part of the tour, a Georgian wine seminar was held in Tbilisi, where Georgian wine producers received recommendations from Polish professionals on opportunities for entering the Polish market and effectively selling their wines.
Poland is one of the strategic markets for Georgian wine and has firmly established its place among the top five export destinations for Georgian wine. Georgian wine is available in the country both in the HoReCa sector and in chain supermarkets and wine shops.
To help maximize awareness of Georgian wine and its export potential in the Polish market, the National Wine Agency cooperates with the marketing company People PR. With financial support from the Agency, Georgian wine tastings and seminars are being held in Poland in 2026 for wine professionals, wine trade representatives and consumers; targeted advertising and media campaigns are being carried out, and tours for wine professionals are also being organized in Georgia.