Georgian wine presented to HoReCa sector representatives in Poland
A Georgian wine tasting was held in Gdansk, Poland, to diversify export markets of Georgian wine, with the financial support of the National Wine Agency and the agency’s contractor, the Polish marketing company “People PR”.
The event was attended by wine professionals from the “HoReCa” - hotel, restaurant, cafe - sector.
Poland is one of the strategic markets for Georgian wine, where Georgian wine is available both in the HoReCa sector and in chain markets and wine stores.
This year, the Georgian wine marketing campaign in Poland will be led by "People PR", with which the National Wine Agency has been cooperating since 2022.
With the financial support of the Agency, in 2026, Georgian wine tasting-seminars will be held in Poland for wine professionals, representatives of the wine trade and consumers; Targeted advertising and media campaigns will be implemented; Georgian wine culture and Georgian cuisine will be showcased along with Georgian wine; tours of wine professionals will be organized in Georgia.