"People PR" to lead Georgian wine marketing campaign in Poland
Poland is one of the strategic markets for Georgian wine, where Georgian wine is available both in the HoReCa sector and in chain markets and wine stores.
In order to promote the awareness of Georgian wine in the Polish market and maximize its export potential, the National Wine Agency is actively cooperating with the marketing company "People PR". The mentioned company has extensive experience in implementing large-scale PR campaigns.
With the financial support of the agency, in 2026, Georgian wine tasting seminars will be held in Poland for wine professionals, representatives of the wine trade and consumers; targeted advertising and media campaigns will be implemented; Georgian wine culture and Georgian cuisine will be presented along with Georgian wine; tours for wine professionals will be organized in Georgia.
The National Wine Agency has been cooperating with People PR since 2022. Over the course of this partnership, Georgian wine exports to the Polish market have demonstrated steady growth. In 2025, exports from Georgia to Poland reached USD 17 million, marking a 2% increase compared to the same period in 2024. Among 71 export destinations, Poland ranked second last year.
Along with Poland, strategic export markets for Georgian wine include the USA, Great Britain, Germany, China, South Korea, and Japan.