Georgian Wine - National Wine Agency

To increase awareness and exports of Georgian wine in the United States of America, the National Wine Agency has signed cooperation agreements with the companies “Colangelo & Partners” and “Glodow Nead Communications.”

Organized by the aforementioned companies and with the financial support of the National Wine Agency, marketing campaigns aimed at increasing demand for Georgian wine in the US market will be implemented, which includes: tasting seminars in various cities for wine professionals and representatives of the wine trade, targeted advertising and media campaigns; Georgian wine will also be presented at international exhibitions and festivals; wine tours will be organized in Georgia for media, sommeliers and sales representatives; consumer-oriented activities will be strengthened.

"Colangelo & Partners" is one of the largest marketing companies that has been operating in the American market for almost 20 years. The National Wine Agency has been cooperating with this company since 2022. During this period, a notable increase in Georgian wine exports has been observed.

The agency will begin cooperation with the company “Glodow Nead Communication” this year. “Glodow Nead Communication” was founded in California in 1974 and is currently considered one of the most prestigious and premium PR agencies, the main services of which include strategic branding, PR, brand content creation and establishment through all major media platforms.

The United States of America is one of the strategic export markets for Georgian wine. With the support of the National Wine Agency, targeted marketing activities implemented since 2013 have significantly contributed to the growth of Georgian wine awareness and exports in the United States. The United States is one of the most expensive markets for Georgian wine. The average price of one litre of wine here fluctuates around 6 USD, which indicates the high quality and growing demand for Georgian wine.