An increasing trend in the export price of Georgian wine was observed in 2025
The increase in the average export price indicates that Georgian wine is being establishing in the premium segment.
In 2025, the average export price of 1 liter of Georgian wine increased compared to 2024 and reached 2.98 USD. In 2024, this figure was 2.91 USD.
Among strategic markets, the average export price of 1 liter of Georgian wine is highest in the United States of America and is 6.17 USD, followed by Japan - 5.77 USD, South Korea - 5.26 USD, Great Britain - 5.19 USD, Germany - 4.73 USD, China - 3.14 USD and Poland - 2.5 USD.
"The National Wine Agency is actively working to further improve the quality of Georgian wine, which should lead to an increase in the average export price. Georgian wine, in the conditions of fierce competition in the global market, must definitely be special, of the highest quality, with unique properties. We must start taking care of all this from the vineyard and continue throughout the production process," said Levan Mekhuzla, Chairman of the National Wine Agency.