Georgian Wine - National Wine Agency

The story lasts 71 minutes and is available on all "V is for Vino" platforms - the official website, social media channels, the cable TV channel ReachTV, and in more than 90 airports across America. Along with the 8,000-year history and modern industry of Georgian wine, it tells about the traditions and culture of Georgia. (Link: https://visforvino.com/).

Hundreds of thousands of viewers will get acquainted with the story about Georgian wine, which is an additional opportunity to strengthen the export positions of Georgian wine in the United States market.

As part of the Georgian wine marketing campaign in the USA, with the support of the National Wine Agency and the agency's contractor, the American marketing company "Colangelo & Partners", the film crew of the wine show "V is for Vino" stayed in Georgia for one week in April of this year. The members of the film crew visited wine cellars in different regions of Georgia.

It is noteworthy that the USA is one of the strategic export markets for Georgian wine, where the National Wine Agency has been implementing targeted marketing activities since 2013. In recent years, on the initiative of the National Wine Agency, advertising campaigns have been strengthened with such influential media outlets as CBS, CNN, "The New York Times", "Wine Enthusiast", which has led to a steady increase in the awareness and sales of Georgian wine in the USA.

The National Wine Agency is implementing the Georgian wine marketing campaign in the USA in cooperation with the largest American marketing company "Colangelo&Partners". Within the framework of the campaign, tasting seminars are held for wine professionals and representatives of the wine trade in various cities of the USA; Georgian wine is presented at international exhibitions; wine tours to Georgia are organized for media, sommeliers and sales representatives, which helps to better familiarize and promote Georgian wine in the American market.