Georgian Wine - National Wine Agency

"The United States is one of the strategic markets for Georgian wine, which is determined by various factors, including the fact that the US is the largest consumer market for wine and alcoholic beverages. Despite the fact that they produce their own wine in America, they also consume a large amount of imported wine. Our goal is to enter the American market in the premium and mid-price categories. The US is one of the highest-priced markets for Georgian wine, where the average price of one liter of wine is around 6 US dollars, which indicates the high quality of Georgian wine and the growing demand for it. The quality of Georgian wine meets international standards and it is competitive in world markets," - noted the head of the Marketing Department of the National Wine Agency on the issue of positioning Georgian wine on the American market.
Tamta Kvelaidze  assessed the marketing activities carried out by the National Wine Agency in the USA this year and noted that with the financial and organizational support of the National Wine Agency, Georgian wine was presented at the following events in the United States this fall: the large-scale Georgian wine tasting "Wines of Georgia Grand Tasting" (Los Angeles), the international wine festival "Karakterre" (New York), the international wine exhibition "Orange Glou Fair" (New York), the first Georgian amber wine festival "Amber Georgia" (New York), and the international natural wine exhibition "RAW Wine NYC" (New York).
"The goal of our marketing campaign is to further raise awareness of Georgia and Georgian wine in the American market. The exhibitions held were successful, there was great interest in Georgian wine; we had many visitors who were introduced to Georgian wine for the first time. This year, we started a consumer-oriented marketing campaign in February; in previous years, we were more focused on the commercial sector. The accumulated experience has shown us that next year we should actively continue the marketing campaign in both the commercial segment and among consumers," - noted the head of the marketing department.