A large-scale presentation of Georgian wine was held in Seoul.
With the support of the National Wine Agency and organized by the Agency’s contracted Korean marketing company Wine21.com, a large-scale presentation of Georgian wine took place in the capital of the Republic of Korea as part of efforts to diversify Georgian wine export markets.
The event in Seoul included a professional masterclass, a tasting session, and a Georgian Wine Festival attended by 400 guests, including wine industry experts, sommeliers, buyers, media representatives, and influencers.
The Georgian Wine Masterclass was opened by Micky Choi, Executive Director of Wine21.com, and Mikheil Tigishvili, Ambassador Extraordinary and Plenipotentiary of Georgia to the Republic of Korea.
Guests were presented with an overview of the history and modern industry of Georgian wine by Mariam Metreveli, Marketing Coordinator of the National Wine Agency.
Around ten Georgian wine producers delivered individual presentations and showcased wines of various appellations.
In the second part of the event, a tasting session was held for local importers, representatives of the HoReCa sector, and sommeliers, featuring wines from 13 Georgian wine-producing companies.
The final part of the event concluded with the Georgian Wine Festival, which included a reception attended by members of the diplomatic corps, local industry experts, journalists, and influencers, as well as informational activities related to the history and culture of Georgian wine.
In the Asian region, alongside China and Japan, the Republic of Korea represents one of the strategic markets for Georgian wine, where various marketing activities are regularly implemented with the support of the National Wine Agency. This was the fourth event of its kind held in the Republic of Korea.
Wine21.com, the Agency’s contracted marketing company, is the largest online wine portal in the Republic of Korea. Established by wine industry experts, it provides consumers with comprehensive information about wines available on the Korean market and carries out PR and marketing activities.
It is noteworthy that with the support of the National Wine Agency, Georgian wine-producing companies actively participate in prestigious international exhibitions such as the Seoul International Wine and Spirits Expo and the Daejeon International Wine Festival.